Makes money from devices such as iPhone and the services around them.
How does it make money?
Apple sells devices, then earns ongoing revenue from services such as subscriptions and its app ecosystem. iPhone accounts for about half of revenue in this report.
iPhone51%
Services25%
Other products24%
What are its main risks?
Watch replacement demand, supply-chain reliability and regulation of the app ecosystem. A strong brand does not eliminate business risk.
M
Microsoft
MSFT · Software & cloud
Product preview
FY2025 annual report · fiscal year ended Jun 30, 2025≈ 60-second read
What does the company do?
Sells productivity software and cloud computing to businesses and individuals.
How does it make money?
Think of Microsoft as a supplier of digital work tools and cloud infrastructure: Microsoft 365 subscriptions, Azure computing, plus Windows and gaming.
Productivity & Business Processes43%
Intelligent Cloud38%
More Personal Computing19%
What are its main risks?
Returns on AI and data-center investment, cloud competition and cybersecurity incidents can affect the business. Subscription revenue is not risk-free.
N
NVIDIA
NVDA · Chips & computing
Product preview
FY2025 annual report · fiscal year ended Jan 26, 2025≈ 60-second read
What does the company do?
Chips, systems and software that power AI and accelerated computing.
How does it make money?
AI needs enormous computing power. NVIDIA sells the chips, systems and software that provide it. Data Center is its largest revenue source in this annual report.
Data Center88%
Gaming9%
Other3%
What are its main risks?
Lower AI spending by large customers, tighter export restrictions and competing alternatives could affect the business. Past growth may not persist.
English & 中文
One idea. Two languages.
Switch whenever you like. The meaning stays the same.
English
Revenue
Money earned from selling goods and services, before subtracting costs.
Selling $100 of products does not mean making $100 of profit.
中文
营收
卖产品、提供服务赚来的收入,还没有减去各种成本。
卖了 100 元的东西,不代表赚了 100 元。
English
Gross margin
Revenue left after cost of sales, expressed as a percentage. It is not final profit.
$100 of sales minus $25 of cost of sales gives a 75% gross margin.
中文
毛利率
收入减去销售成本后,剩余部分占收入的比例;还不是最终净利润。
卖 100 元,销售成本 25 元,毛利率为 75%。
English
Year-over-year growth
How much a number changed compared with the same period a year earlier.
Sales of $115 versus $100 a year earlier mean 15% growth.
中文
同比增长
和去年相同时间段相比,增长了多少。
去年卖 100 元,今年卖 115 元,就是同比增长 15%。
What’s next
Where Bullumi is heading.
Planned
Learn together
Learn alongside friends and cheer each other on.
Concept preview
Bumi Portfolio
Practice investing with simulated funds. Not real money, no cash value.
In development
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